The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Intellectual Property
- Interactive
Award
-
Award
Silver Pencil
- All
- Best of Show Pencil
- Green Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Product Design / Single or Series
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Craft / Typography - Single or Series
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West Category: Websites / Self-Promotion
Verso Skincare
Agency: The Studio / Stockholm
Client: Selego Category: Package Design / Product Line
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's Category: User Generated Content / Long-Form
The Rolex Daytona Experience
Agency: Firstborn / New York
Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth
Agency: North Kingdom / Skelleftea
Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Outdoor / Billboards and Transit - Single
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York + Smuggler / New York
Client: Newcastle Category: Video Craft / Scriptwriting
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Part In The Story Where We Lost Count Of The Days.
Agency: H55 / Singapore
Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design
Iris Garden
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions